Private-Label Smackdown: Tesco takes on name brand yogurts

Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.

Would you like to be a guest critic for Private Label Smackdown? Please contact us for consideration.


Companies in this article
More in Home