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NTN Bearing Corporation of America launched its updated website, NTNAmericas.com. The updated website features a modern look, responsive design, improved functionality, and optimized navigation, all leading to an improved user experience.
“We are thrilled to announce the launch of our updated website,” says Georgianne Dickey, senior manager of Product and Marketing Communications. “When we began this project, we aimed to design and develop a functional and easy-to-use website that is secure, meets GDPR compliance, and provides an intuitive, modern user experience. This project has been a long time coming but we could not be more pleased with the final result."
The biggest improvement users will experience with the updated website is that it has been optimized for use on all devices; whether using a computer, tablet, or mobile device, the responsive website architecture will provide a pleasant browsing experience on any screen size. The website has also been QA tested to work flawlessly on all modern desktop and mobile browser applications. We analyzed our historic website traffic data and used past user behavior to inform the design and navigation of the updated website. The streamlined navigation enables users to quickly access our most popular website content and features, such as our Bearing Finder and Distributor Locator tools.
The updated website also features site-wide search function, and the implementation of sort and filter functions to easily find product literature and catalogs. The updated website also integrates a number of powerful user tools. Product cataloging and access to technical product data continue to be handled via NTN’s feature-rich Bearing Finder tool, which can be quickly accessed from any page on the website. A much-improved distributor search function enables users to easily locate distributors through the NTN Americas region. The website also integrates three all-new 3D modeling, configurator, and interchange tools for NTN’s linear motion division, NTN Automation. The updated website was also designed to facilitate communication from our users to NTN. Contact forms are conveniently placed on all of our main product and industry pages, providing an easy conduit for users to submit technical/engineering and customer service inquiries. To ensure the security and privacy of our customers and prospective customers that submit information to NTN via our website, we have ensured that the updated website complies with General Data Protection Regulation (GDPR), and will be able to accommodate any forthcoming regulations regarding user data privacy.
