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Soft Robotics Names Paul Kling as Vice President of Global Sales and Marketing

In his new role, the industry veteran will lead all Soft Robotics’ sales and marketing strategies globally.

Soft Robotics Paul Kling

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Soft Robotics has announced the appointment of Paul Kling as vice president of global sales and marketing, effective April 11. In this role, Kling will be leading all Soft Robotics’ sales and marketing strategies globally.

“We are delighted to have Paul join our leadership team,” says Jeff Beck, CEO at Soft Robotics. “Paul has over 25 years of technical sales experience as an individual contributor, manager, and vice president in the industrial automation industry. His track record of delivering high levels of sales growth by spearheading partnerships with OEMs and Systems Integrators is the perfect match with Soft Robotics’ evolving strategy. As our technologically advanced solutions, such as mGripAI™, continue to gain strong market adoption, an executive with Paul’s capabilities will be an essential ingredient to the company’s success. I look forward to working closely with Paul on a series of exciting strategic growth opportunities.”

“It’s hard to contain my excitement in joining the Soft Robotics team,” says Kling. â€śThe innovative solutions and technology with mGrip™ and mGripAI™ are incredible. I’m looking forward to driving our sales and marketing strategies to reach our short- and long-term objectives.”

Most recently, Kling spent four years at Yaskawa America, developing and executing the overall strategy for the packaging and material handling, logistics, and warehouse automation markets. Prior to his time at Yaskawa America, he held senior sales and marketing management positions at leading automation companies, such as Parker Hannifin Corporation and Schneider Electric. Kling holds a bachelor’s degree in mechanical engineering from University of New Hampshire. 


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