Bold illustrations on all 60 SKUs were designed by Shimokochi Reeves (Los Angeles, CA). It also recommended changing to a diamond-neck glass bottle and a striking red cap. The labels are flexo-printed in six colors.
Juiced-up labels
Thirty-year-old After The Fall fruit beverages from Smucker Quality Beverages, Chino, CA, needed a packaging redesign to convey a “hipper” attitude.
May 31, 2000
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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