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New carrier packs high visibility

General MIlls' Yoplait® brand yogurt in 4-oz cups has been switched from four-and eight-count multipack carriers to a six-pack configuration. The change meets a customer need, says Barry Wagoner, public relations manager at the Minneapolis-based company.

Pw 26737 Yoplait 1

"Our customers - grocery stores - were requesting something more compatible with their shelving." he says. Like its four-and eight-count predecessors, the new six-pack is known as the Yogopack®, supplied by Mead Packaging (Atlanta, GA). It presents cups single-layered instead of stacked two-high as they were before. According to Mead, it reduces paperboard use by 1/3 compared to Yoplait's previous, full wraparound multipacks, with no loss in package integrity. Also, adds Wagoner, the single layer of cups allows greater stacking flexibility on store shelves. Increased billboard space on the front panal and the addition of side panels heighten product identification. Constructed of Mead's Custom Kote® coated natural kraft paper, it's offset printed by Mead in five colors with a varnish. The new multipack was introduced last September with a retail price of about $2.49.

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