Damian Smektala

Under the 2018–2025 Global Commitment, participating brands reduced virgin plastic use, tripled recycled content, and cut 775,000 tonnes of problematic packaging — avoiding the use of one barrel of oil every second.

With EMF’s New 2030 Plastics Agenda Targets, Signatories Pivot from Ambition to Scale

The Ellen MacArthur Foundation’s new 2030 Plastics Agenda, released today, turns lessons from earlier shortfalls into a pragmatic blueprint for scale. It aims to trade isolated ambition for collaboration, policy alignment, and systems change. Nearly a decade after setting (a maybe too) ambitious 2025 plastics reduction goals, global brands and CPGs are rethinking what real progress looks like.

Nextloop Americas Receives FDA LNO, Develops AI Sorting

The scheme eliminates the use of single-use beverage cups across all fan zones, clubs, and suites, replacing them with a closed-loop system involving more than 42,000 reusable cups.

Bold Reuse, Wype, and Tubex Design Reusable and Refillable Packaging

(l. to r.) Tom Szaky and Jen Eichorst of TerraCycle and Aurora, Ill., Mayor John Laesch cut the ribbon at the grand opening of TerraCycle’s new North American Operations Center in Aurora.

TerraCycle Launches Aurora, Ill., Operations Center

Innovative packaging solutions

Innovative packaging solutions