Howard Wright

Contributing Editor
Trends Blocks
Which Trends Will Dominate Packaging Design in 2021?
Equator Design Senior Creative & Strategy Director Howard Wright explains those trends that will harness the groundswell of new product innovation and refocused messaging of 2020.
Mar 16th, 2021
Color Matters 1
Color Matters
Predicting color trends and translating them to package design involves examining a range of disciplines and historical trends—as well as that unquantifiable ingredient: instinct.
Nov 13th, 2019
Predicting and acting on color trends is one way package designers can deliver designs to their clients that stand out on shelf.
Color Predictions for 2020 Pack Designs
Predicting color trends and translating them to package design involves examining a range of disciplines and historical trends—as well as that unquantifiable ingredient: instinct.
Sep 8th, 2019
Packaging for suminagashi includes a story on the importance of buying eco-friendly products to reduce ocean pollution.
It’s a material world Part 2: Tackling the plastics problem through package design
With help from Charlotte Warren from Equator Design’s Nottingham, England, studio, we examine how packaging designers can lead the change to save our oceans from plastics overuse.
May 13th, 2019
More from Howard Wright
Howard Wright, Senior Creative & Strategy Director UKL & IE, Equator Design
It’s a material world, Part I: How alternative materials can address the plastics problem
What do langoustine shells, nut shells, banana peels, and plastic waste have in common? They are all being trialed for use in packaging as an alternative to plastic.
May 12th, 2019