Steve Jackson

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Three Ways to Attract Consumers Through Color
Understanding the how color resonates with consumers and how it is shaping the future of brands and packaging can help brands understand, attract, and connect to their consumers.
October 6, 2019
Steve Jackson, SGK
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Top Stories
Each can of Nialis non-alcoholic beer depicts silhouetted hikers or explorers bearing flags—a symbolic nod to Summit’s entry into the NA segment.
Package Design
Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
Paper’s widespread recyclability enables CPGs to incorporate post-consumer materials and reduce use of virgin resources.
Recycling
CPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles Remain
Y229wej K 720
Robotics
Survey: Automation and Robotics Makes Its Way to Secondary & End-of-Line
This transition is expected to eliminate over 500 metric tons of virgin plastic per year, resulting in an estimated reduction of 694 metric tons of CO₂ emissions annually.
Recycling
Nestlé Purina PetCare, Amcor, and A'Peel Design Packaging for Recyclability
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