Chip R. BellSecondary/end-of-lineMaking your packaging company a cult brandWhat do Jack Daniels Whiskey and packaging have in common? Both are price-sensitive commodities with distinctive characteristics operating in highly competitive markets. But, how many packaging companies command such customer devotion that price is not a major consideration?January 31, 2002Page 1 of 1Top StoriesSustainabilityEast London Liquor Company, Coty, and Teaology Introduce Refillable and Reusable Packaging SolutionsSee a few examples of refillable and reusable packaging innovations from East London Liquor Company, Coty, and Teaology from ThePackHub’s December Packaging Innovation Briefing Report.PMMI newsPMMI Welcomes First Female Board ChairPackage DesignFour Packaging Design Trends for 2023Business intelligenceCoca-Cola, Nivea Top List of Multi-Category Sustainability InnovationsSponsor ContentLet's talk Hummingbird® digital print.