Chip R. BellSecondary PackagingMaking your packaging company a cult brandWhat do Jack Daniels Whiskey and packaging have in common? Both are price-sensitive commodities with distinctive characteristics operating in highly competitive markets. But, how many packaging companies command such customer devotion that price is not a major consideration?January 31, 2002Page 1 of 1Top StoriesPackage DesignKind Leans on Familiar Elements in New Brand DesignHealthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.RecyclingLive at PRS Day Three: SC Johnson, Honeywell, and Consumer Brands Asssociation Share Recycling InsightsReusable/ReturnableBorro, TOAST, and Partner Solutions Design Reusable PackagingRecyclingLive at PRS Day Two: Danone, Duracell, and Once Upon a Farm on Smarter Packaging StrategiesSponsor ContentAXTRA: Engineering efficient bottling & packaging lines
