Dinah Fox and Michael RichmondBakery/SnackAre you tapping packaging's full marketing potential?Packaging is evolving into a leading driver of incremental brand sales and volume growth.January 31, 2005Page 1 of 1Top StoriesContract PackagingHow CVS Store Brands Handles Refreshing a 5,000-item Private Label PortfolioCVS VP Michael Wier says store-brand growth and product/package localization are adding manufacturing complexity. Keychain CEO Oisin Hanrahan tells PW that the newly launched Keychain 360 helps retailers and brands manage private-label packaging specs, vendors, and compliance across outsourced supply chains.CartoningSpanish Juice Brand Debuts Aseptic Pack with Paper BarrierRecyclingRyp Labs, SPG, and Waitrose & Partners Design Packaging with Added FunctionalityDigital TransformationAutomation’s Catch-22: CPGs Eye Expansion, But Costs and Constraints PersistSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
