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By JonAnn Hines

The way to a woman's heart

Women make or influence 85% of all purchases. Courting her at the point of sale takes more savvy than pink and a celebrity endorsement.

July 31, 2005

Pw 11345 Si Madhousewife

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Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.

Scan from a Distance, Enlarge Product Information for the Blind

Zapvision builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). PW saw a demo at AIPIA in Nov.

Berry’s closure for Coca-Cola is based on its patented CompactFlip hinge solution. It is the first to be used in conjunction with the new lightweight 26-mm GME30.40 neck, developed by the Cetie Single-Use Plastics Group.

Coke Europe Adopts Tethered Closure, Follows EU Directive

Says Myro CEO Greg Laptevsky, 'A lot of people are referencing a ‘magic moment’ of turning tap water into body wash—all waste-free.”

Myro’s Body Wash Concentrate Creates a ‘Magic Moment’

Bower Collective uses an on-pack QR code to provide provenance information and directions to foster consumer engagement once scanned with a smartphone in the home. Meanwhile, for Bower, logistics and performance information is gleaned at each scan, both on the filling lines and upon collection as the empty pouches are mailed back, forming a reusable, refillable, circular system.

Bower Collective Uses Digital Passport for Circular Home Reuse/Refill Model

Bulk Bag Discharging: Control Dust and Eliminate Material Waste

Bulk Bag Discharging: Control Dust and Eliminate Material Waste