Greg WarrenSustainabilityHow to achieve product differentiation? Don't stop there!Most consumers’ shopping patterns are hardly rational. Engage them with package designs that use a consumer-focused mind-set rather than a product-oriented one.October 31, 2005Page 1 of 1Top StoriesPackage DesignIoPP’s AmeriStar Awards Highlight 2022 Packaging AchievementsSustainability remains a primary packaging innovation driver, but function, user-friendliness, consumer experience, aesthetics, and convenience don’t take a back seat in this year’s crop of award winners.Primary packagingAutomating Cannabis Pre-Rolls Supercharges ProductionPMMI newsOpX Offers Updated FAT GuidanceMaterials & containersP&G, Coca-Cola, and McCormick Develop Innovative Recycling PracticesSponsor ContentSafe, Productive, and Efficient Robotics
