Phil BestControls & Machine ComponentsHow 'champions' help P&G cultivate a design cultureBrand design is so much more than the artistic veneer it once was. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. When orchestrated perfectly, the design provides brand differentiation and delivers an experience that’s positive, memorable, and unexpected.July 3, 2007Page 1 of 1Top StoriesRecyclingMRFs, Markets, and the Business of BalesAt the Packaging Recycling Summit, a panel of MRF leaders broke down what really happens after the bin, why markets matter, and how brands can design packaging that actually makes it through the system.Coding & MarkingCerveza Charro Pioneers 2D Code Adoption on Its LabelsRoboticsA3: Food, CPG Robotics Investments in Brief Lull After Pandemic SurgeRecyclingBehavioral Science Meets the Blue BinSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency