HomePhil BestVice president of product design and innovation at LPK DesignControls & automationHow 'champions' help P&G cultivate a design cultureBrand design is so much more than the artistic veneer it once was. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. When orchestrated perfectly, the design provides brand differentiation and delivers an experience that’s positive, memorable, and unexpected.
