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Phil Best

Controls & Machine Components
How 'champions' help P&G cultivate a design culture
Brand design is so much more than the artistic veneer it once was. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. When orchestrated perfectly, the design provides brand differentiation and delivers an experience that’s positive, memorable, and unexpected.
July 3, 2007
Pw 8421 Dirt Devil
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Top Stories
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
The updated packaging is expected to replace around 600 tons of virgin plastic annually.
Recycling
Cadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in Packaging
Through the Line: Packaging and Processing
Digital Transformation
Through the Line: AI Chat-enabled Packaging Machine Copilots
Stainless Steel Liquid Mixers for Demanding Sanitary Applications
Sponsor Content
Stainless Steel Liquid Mixers for Demanding Sanitary Applications