Phil BestControls & Machine ComponentsHow 'champions' help P&G cultivate a design cultureBrand design is so much more than the artistic veneer it once was. It’s about orchestrating and delivering a total experience based on a deep understanding of what the consumer wants. When orchestrated perfectly, the design provides brand differentiation and delivers an experience that’s positive, memorable, and unexpected.July 3, 2007Page 1 of 1Top StoriesRecyclingCPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles RemainCPG brands recognize paper’s potential to advance a circular economy. But implementation is hindered by performance limitations and a lack of brand investment in next-generation paper technologies.RoboticsSurvey: Automation and Robotics Makes Its Way to Secondary & End-of-LineRecyclingNestlé Purina PetCare, Amcor, and A'Peel Design Packaging for RecyclabilityPMMI NewsEXPO PACK Guadalajara 2025 Sets RecordsSponsor ContentNeed a custom belt for a unique packaging challenge?