HomeClifford F. SchneiderVice PresidentSustainabilityResponsible sourcing and usage of paperboard-based materialsAlthough the modern concept of sustainability has actually been around for decades, this topic has never been more relevant to the packaging industry than today. Initiatives such as the Wal-Mart sustainability scorecard show that marketplace demand for sustainable packaging solutions is growing exponentially. Sustainable packaging is larger than recycling and being a good corporate citizen—it’s a concept beginning to realize its potential to change the marketplace and provide benefits to individuals