Interpack 2011Package DesignPackaging becomes interactive tool at the point of saleThe ideal packaging jumps off the shelf, speaks to the consumer, and provides instant, convincing information about product quality. Functionality is always a prime consideration.June 9, 2011Page 1 of 1Top StoriesPackage DesignIoPP’s AmeriStar Awards Highlight 2022 Packaging AchievementsSustainability remains a primary packaging innovation driver, but function, user-friendliness, consumer experience, aesthetics, and convenience don’t take a back seat in this year’s crop of award winners.Primary packagingAutomating Cannabis Pre-Rolls Supercharges ProductionPMMI newsOpX Offers Updated FAT GuidanceMaterials & containersP&G, Coca-Cola, and McCormick Develop Innovative Recycling PracticesSponsor ContentSafe, Productive, and Efficient Robotics