Ernie PangHomeLet The Four Cs drive your innovation initiativesPackaging innovation has the potential to deliver results in a big way. But be sure to keep your innovation initiatives grounded in what we like to call The Four Cs: Consumer, Customer, Category, Company.February 7, 2010Page 1 of 1Top StoriesSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachNew AMERIPEN Executive director Lynn Dyer highlights global packaging trends, shifting policies, and the need for a new strategic approach to balance sustainability with industry growth.Digital TransformationThrough the Line Podcast: Humanoid Robots in PackagingDigital TransformationHumanoid Robots in Packaging Part 1: Continuous Upgrades, Some Industry AdoptionWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingSponsor ContentNavigate Complex Indoor Environments