Ernie PangHomeLet The Four Cs drive your innovation initiativesPackaging innovation has the potential to deliver results in a big way. But be sure to keep your innovation initiatives grounded in what we like to call The Four Cs: Consumer, Customer, Category, Company.February 7, 2010Page 1 of 1Top StoriesPackage DesignBeer Label Lessons: A Masterclass in Visual EngagementAn eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.Bio-basedCompostable Capsules for Nespresso Original Line SystemsRecyclingCadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in PackagingDigital TransformationThrough the Line: AI Chat-enabled Packaging Machine CopilotsSponsor ContentAXTRA: Engineering efficient bottling & packaging lines
