Ernie PangHomeLet The Four Cs drive your innovation initiativesPackaging innovation has the potential to deliver results in a big way. But be sure to keep your innovation initiatives grounded in what we like to call The Four Cs: Consumer, Customer, Category, Company.February 7, 2010Page 1 of 1Top StoriesRecyclingH2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.Package DesignV8 Energy Gives its Package Design a Refreshing BoostPMMI NewsMeeting Sustainability Goals Requires CollaborationRecyclingPrivate Label Brands Target Low-Barrier, Recyclable Films via Retailer ForumSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
