Jenna Smith

Reusable/Returnable
Customization for the new 'Me Generation'
Innovations in customized, or personalized, packaging help brands differentiate themselves in a 'sea of unlimited choice.'
November 4, 2011
Starbucks’ MARK IT customizable cold cup tumbler.
Page 1 of 1
Top Stories
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
Report Cover
E-commerce/D2C packaging
Live from London Packaging Week: Four Trends Redefine the Future of Packaging
The switch is expected to reduce plastic use by approximately 22 tons annually.
Recycling
Nestlé, Blossom Hill, and MM Board & Paper Design Paper-based Packaging
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency