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Mike Richmond & Sam Messina

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Which directly affects your health— the pizza or the pizza box?
Regarding the above headline, most consumers would laugh and not think twice before answering “pizza” as they wait for their Friday-night delivery.
April 3, 2012
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Top Stories
Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
Coding & Marking
Top 15 of 2025, #11: P&G’s Tide Laser Marks Cap for Better Dosing Clarity, Recyclability
The #11 most clicked article of 2025: A new laser-marked closure eliminates labels and inks while standing out on the shelf and giving consumers permanent, easy-to-read dosing guidance.
Assuming the format is the same as or very similar to previous commercial rollouts, it's functionally bag-in-box. In this case, the “box” portion begins as a die-cut and geometrically creased blank of printed paperboard.
Recycling
Top 15 of 2025, #12: Target Launches Paper Bottle in 1200 Stores with Own-Brand Wine
Changeover on the cartoner from 4-count to 12-count takes about 40 minutes.
Filling, Capping & Closing
Top 15 of 2025, #13: New Canning, In-house Shrink Sleeve Labeling, Distinguish Craft Brewer
Shrink sleeves being 'shot' onto awaiting bright cans, pictured here traveling into the steam tunnel.
Beer
Top 15 of 2025, #14: Brewery Builds Runway for Growth into Tight Space
Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks
Sponsor Content
Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks