Rob Wallace

Shelf Impact! contributor
Viru: striking structure, minimal labeling, in and out of the four-pack.
Beverage Roundtable: EXTRA | How to disrupt, with beer
Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
May 7th, 2012
Pw 8169 Heinz Line New
Tried and true is alive and kickin'
For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.
Sep 5th, 2007
In a typical package design management model, marketing is in control, but design and visual brand expression are an afterthough
The high cost of saving money
Package design management cuts that threaten to undermine the value of design as a corporate asset.
Jun 30th, 2005