Rob Wallace

Beverage
Beverage Roundtable: EXTRA | How to disrupt, with beer
Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
May 7, 2012
Viru: striking structure, minimal labeling, in and out of the four-pack.
Soups/Condiments/Sauces/Spices/Dips/Dressings
Tried and true is alive and kickin'
For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.
September 5, 2007
Pw 8169 Heinz Line New
Beverage
The high cost of saving money
Package design management cuts that threaten to undermine the value of design as a corporate asset.
June 30, 2005
In a typical package design management model, marketing is in control, but design and visual brand expression are an afterthough
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