Rob Wallace

Beverage
Beverage Roundtable: EXTRA | How to disrupt, with beer
Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
May 7, 2012
Viru: striking structure, minimal labeling, in and out of the four-pack.
Soups/Condiments/Sauces/Spices/Dips/Dressings
Tried and true is alive and kickin'
For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.
September 5, 2007
Pw 8169 Heinz Line New
Beverage
The high cost of saving money
Package design management cuts that threaten to undermine the value of design as a corporate asset.
June 30, 2005
In a typical package design management model, marketing is in control, but design and visual brand expression are an afterthough
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Top Stories
Each can of Nialis non-alcoholic beer depicts silhouetted hikers or explorers bearing flags—a symbolic nod to Summit’s entry into the NA segment.
Package Design
Package Design Plants a Flag for Non-Alcoholic Craft Beer
Summit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.
Paper’s widespread recyclability enables CPGs to incorporate post-consumer materials and reduce use of virgin resources.
Recycling
CPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles Remain
Y229wej K 720
Robotics
Survey: Automation and Robotics Makes Its Way to Secondary & End-of-Line
This transition is expected to eliminate over 500 metric tons of virgin plastic per year, resulting in an estimated reduction of 694 metric tons of CO₂ emissions annually.
Recycling
Nestlé Purina PetCare, Amcor, and A'Peel Design Packaging for Recyclability
RAPPLON® Homogenous Elastic Belts by Ammeraal Beltech
Sponsor Content
RAPPLON® Homogenous Elastic Belts by Ammeraal Beltech