HomeRob WallaceShelf Impact! contributorHomeBeverage Roundtable: EXTRA | How to disrupt, with beerWhy I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.HomeTried and true is alive and kickin'For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.HomeThe high cost of saving moneyPackage design management cuts that threaten to undermine the value of design as a corporate asset.