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Rob Wallace

Beverage
Beverage Roundtable: EXTRA | How to disrupt, with beer
Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
May 7, 2012
Viru: striking structure, minimal labeling, in and out of the four-pack.
Soups/Condiments/Sauces/Spices/Dips/Dressings
Tried and true is alive and kickin'
For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.
September 5, 2007
Pw 8169 Heinz Line New
Beverage
The high cost of saving money
Package design management cuts that threaten to undermine the value of design as a corporate asset.
June 30, 2005
In a typical package design management model, marketing is in control, but design and visual brand expression are an afterthough
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Top Stories
Through the Line: Packaging and Processing
Recycling
Through the Line: Palm-Sized Carton Delivers 180 Doses of Skin Care
How can skincare and beauty packaging be more sustainable? Nwär Skin’s Seid skin care products are encapsulated in tiny, dissolvable strips packaged in a paperboard carton.
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
The updated packaging is expected to replace around 600 tons of virgin plastic annually.
Recycling
Cadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in Packaging
Slurry & Solution Processing System for Accurate Liquid-Solid Blends
Sponsor Content
Slurry & Solution Processing System for Accurate Liquid-Solid Blends