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Rob Wallace

Beverage
Beverage Roundtable: EXTRA | How to disrupt, with beer
Why I chose Viru for the 'Craft Beermania' episode, and how it informed our own approach to designing a premium microbrew.
May 7, 2012
Viru: striking structure, minimal labeling, in and out of the four-pack.
Soups/Condiments/Sauces/Spices/Dips/Dressings
Tried and true is alive and kickin'
For brands that have earned icon status, the single most powerful marketing tool is an identity that synthesizes authenticity and relevance.
September 5, 2007
Pw 8169 Heinz Line New
Beverage
The high cost of saving money
Package design management cuts that threaten to undermine the value of design as a corporate asset.
June 30, 2005
In a typical package design management model, marketing is in control, but design and visual brand expression are an afterthough
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Top Stories
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Sustainable Packaging
Sustainable Packaging Trends to Watch at PACK EXPO Las Vegas
Packaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.
Alpro’s connected packaging experience features an on-pack QR code that links to a web app styled as a classic adventure video game.
Digital Transformation
QR Code Brings Play to Danone’s Plant-Based Kids Line
The intersection of growth and sustainability-linked knowledge building, increasingly driven by policy, prompts change, says AMERIPEN Executive Director Lynn Dyer.
Sustainability
Global Packaging Trends Point to a New Strategic Approach
Through the Line: Packaging and Processing
Digital Transformation
Through the Line Podcast: Humanoid Robots in Packaging
Traceability in Packaging: From Obligation to Opportunity
Sponsor Content
Traceability in Packaging: From Obligation to Opportunity