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Todd Maute

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Create a benchmark-busting private-label brand
Go beyond national-brand ‘best practices’ to create a superior private-label brand by leveraging package design that is seen by consumers as having meaning and purpose.
August 23, 2013
The design for Duane Reade/Walgreens’ Good n’ Delish brand combines gut feeling and market insights, giving New Yorkers just what they wanted—a New York brand image they could relate to.
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