Lisa Landers

Director of Client Services & Strategic Development, Smith Design
INGREDIENT STORY. In redesigning its tortilla packaging in 2011, Garden of Eaten’ used an enhanced ingredient story and non-GMO claims to dial up its clean positioning.
The clean movement: beyond the label
Consumers today expect something better when it comes to product ingredients, product delivery, and brand experience. Does your packaging convey clean label transparency?
Dec 4th, 2014