Beth VanVliet

Contributing Editor
With lavender being a key ingredient in Mentholatum’s Nighttime Vaporizing Rub, the company included images of the sprigs of the plant on the front panel as well as a scratch-and-sniff panel.
Marketing green products through package design
Color, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment.
Aug 26th, 2015