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Beth VanVliet

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Marketing green products through package design
Color, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment.
August 26, 2015
With lavender being a key ingredient in Mentholatum’s Nighttime Vaporizing Rub, the company included images of the sprigs of the plant on the front panel as well as a scratch-and-sniff panel.
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Top Stories
Coca-Cola's first bottle made from 100% rPET.
Business intelligence
Coca-Cola, Nivea Top List of Multi-Category Sustainability Innovations
Regardless of product category, companies are focusing on earth-conscious packaging solutions.
Pei22 Aa26193
PEI 2022
PACK EXPO International 2022 Innovations Report
The new 5-oz Ortho GroundClear Super Concentrate refill pouch was designed to make it easy for consumers to mix their own product for 0.5-gal of weed and grass killer.
Sustainability
ScottsMiracle-Gro Debuts New Refill Format for Lawn-Care Concentrates
Photo 1—Accraply
Machinery
Innovative New Machinery at PACK EXPO International
Branding starts here with Hummingbird®.
Sponsor Content
Branding starts here with Hummingbird®.