Beth VanVliet

Recycling
Marketing green products through package design
Color, icons, graphics and materials are just a few of the design elements that need to be considered when creating packaging for ‘green’ products in an omni-channel environment.
August 26, 2015
With lavender being a key ingredient in Mentholatum’s Nighttime Vaporizing Rub, the company included images of the sprigs of the plant on the front panel as well as a scratch-and-sniff panel.
Page 1 of 1
Top Stories
According to GreenBlue, the Decision Matrix was developed to address member demand for greater transparency regarding how recyclability determinations are made. Brand owners may submit a package for review only to learn it does not meet the program’s recyclability threshold.
Recycling
H2R Decision Matrix Clarifies What Is & Isn’t Deemed ‘Widely Recyclable’
GreenBlue’s How2Recycle program releases a public-facing framework to help brand owners and suppliers understand how recyclability designations are made, and why not every package earns a “Widely Recyclable” label.
V8 Energy's new package design features simplified and focused fruit imagery and flavor-specific coloring.
Package Design
V8 Energy Gives its Package Design a Refreshing Boost
2025 The New Material World Compass Update Final Cover st5i L7h R7q
PMMI News
Meeting Sustainability Goals Requires Collaboration
Unlike food packaging or products requiring oxygen or moisture barriers, some applications don’t need the complex multi-layer laminations that make many films difficult or impossible to recycle.
Recycling
Private Label Brands Target Low-Barrier, Recyclable Films via Retailer Forum
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency