HomeScott MorrisContributing EditorOperational excellenceFMOT to ZMOT to PMOTPeople outside packaging are often stunned when told that in traditional manufacturing of food and other CPG products that are destined for “traditional” retail sales, the store—not the final user—is the real customer.HomeFinding the nailA trusty proverb starts “For want of a nail the shoe was lost,” and it goes on to show that an entire kingdom was toppled for the lack of a small, seemingly trivial item.