HomeScott A. MorrisPhDE-commerceOtto, automation, and the Great Retail ShiftGerman e-retailer Otto is using algorithmic business decision systems and a powerful treasure trove of customer data to understand customer experience.HomeThe Third ForceWhat a fabulous information asset packaging is these days.HomeAn integrated futureThe January, 2011 Academic Angle column (www.packworld.com/article-31133) detailed the consumer side of packaging and its growing ability to communicate more directly with consumers.HomeThe new face of packagingPackaging’s basic functions are protection, utilization, and communication.
