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Dr. Julie Rice

Sustainable Packaging
The ‘airplane mode’ effect and sustainable packaging
Consumer testing finds that for shoppers, noticing and understanding sustainability claims on packaging on-shelf is as difficult as navigating a new city with your phone GPS in airplane mode.
May 27, 2018
Dr. Julie Rice, Research Director for Package InSight
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Top Stories
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
The updated packaging is expected to replace around 600 tons of virgin plastic annually.
Recycling
Cadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in Packaging
Through the Line: Packaging and Processing
Digital Transformation
Through the Line: AI Chat-enabled Packaging Machine Copilots
Stainless Steel Liquid Mixers for Demanding Sanitary Applications
Sponsor Content
Stainless Steel Liquid Mixers for Demanding Sanitary Applications