More from Wrigley
Crowdsourced packaging at Wrigley, Heineken
Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
May 17th, 2013
Wrigley says so long to foil wrappers for iconic brands
Among the first to use foil wrappers for its chewing gum, Wrigley makes a switch to paper for five brands to save 850 tons of aluminum per year.
Anne Marie Mohan
Apr 27th, 2010
Materials & containers
Eclipse goal: build consumption with stationary pack
The Wm. Wrigley Co. challenged its Marketing Department to increase consumption among loyalists of the company's Eclipse chewing gum.
Dec 18th, 2006