More from Heineken USA
The Great Global Reset
As consumers shift consumption habits amidst the pandemic, many manufacturers in ProFood World’s Global 250 Food and Beverage Manufacturers list take this moment as a window of opportunity to boost growth of their iconic legacy brands and retail channel.
Nov 5th, 2020
Materials & containers
GPS bottles lead Dutch on an adventure
Aluminum Heineken bottles placed in Amsterdam’s city center lead unsuspecting residents and visitors on an adventure guided by the bottle’s GPS technology.
Anne Marie Mohan
Jun 29th, 2015
Coding, printing & labeling
Heineken finds package designs through crowdsourcing
From ideas about sustainable packaging to insights into what consumers age 60 and over would like to see in beer packaging—lots can be learned from IdeasBrewery.com.
Aug 9th, 2013
Crowdsourced packaging at Wrigley, Heineken
Few consumer packaged goods companies are better at promoting their brands than Wrigley or Heineken.
May 17th, 2013
Heineken launches sustainable package design challenge
A new Web-based open-innovation platform launches with a global challenge to consumers to help Heineken design more sustainable packaging for its beer brand.
Anne Marie Mohan
Apr 16th, 2012
Controls & automation
Best-in-class manufacturing ops
At Heineken South Africa and Microsoft Europe, efficiency-minded suppliers help make processing and packaging logical extensions of each other.
Sep 13th, 2010
Heineken rolls out 24-oz 'keg' can
Heineken USA, White Plains, NY, recently introduced its Heineken lager beer in the United States in a 24-oz can that resembles a keg.
Dec 31st, 2002