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Sibley Peteet Design
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More from Sibley Peteet Design
Flexible packaging
Sporty pouch a U.S. first
Wanting to make a splash in the sports drink category, Hydrade Beverage is introducing a 500-mL stand-up pouch with a PET/foil/PET/PE structure.
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Bionic design
When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.
Flexible packaging
Sporty pouch will be a U.S. first
from InterBev 2000: Following more than two years of development, Hydrade Beverage Co., Dallas, TX, unveiled in New Orleans its 500-mL stand-up pouch for the sports drink category. Intended for on-the-go use, the pouch has a laminated PET/foil/PET/PE structure and a resealable fitment for convenience. Sourced and contract filled overseas, it will debut in four varieties in the U.S. in early 2001.
