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Bacardi says 'O yes!' to unique label
As Bacardi introduces its new orange-flavored rum, a unique label helps maintain brand continuity while offering product distinction.
Dec 31st, 2001
This label's no lemon
'Everything about it is contemporary and forward-thinking, from the design of the package to the taste itself.' That's what Bacardi Imports' director of marketing Alfredo Piedra has to say about Bacardi Lim*n, a 70-proof clear citrus rum that rolled out nationwide last month with more than $11 million in advertising and marketing support.
May 31st, 1995