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The Coleman Group
http://www.colemangroup.com
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212/931-6900
More from The Coleman Group
Primary packaging
'Tall blonde' runs on modified line
Carolina Beer & Beverage, LLC, a regional craft brewer in Mooresville, NC, faced constraints in introducing its “Tall blonde” plastic bottle last year (see Feb. , p. 2) included costs.
Materials & containers
Design: Redesigned label is rosier
In September 2001, Four Roses Distilling Co., Lawrenceburg, KY, a Seagram’s company, unveiled a bold new label for its Four Roses Kentucky Straight Bourbon Whiskey.
Coding, printing & labeling
Appointments, promotions
KoSa (Charlotte, NC): George B. Gregory, president, CEO.
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Tasteful redesign
As Haagen-Dazs® prepared to launch Dulce de Leche Low-fat Frozen Yogurt and Mango Ice Cream, marketers there decided that the packages for the new products needed to be a little jazzier than packages used for the company’s flagship brand.
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'Tis the season
Tylenol’s Seasonal formulas have a brand-new look just in time for spring. The Coleman Group (New York, NY) redesigned the 20 SKUs of cold, flu, allergy and sinus remedies to unify the Tylenol brand, marketed by McNeil Consumer Health Care, Fort Washington, PA.
Primary packaging
Packaging helps Johnson & Johnson enter food business
A custom thermoform and sophisticated packaging machinery help bring Johnson & Johnson's cholesterol-reducing Benecol spread to supermarkets across the country.
Primary packaging
Food, beverage packaging to star at supermarkets
New packages stand out for major brands like Snapple, Mrs. Butterworth's and Sara Lee at this year's FMI show.
Materials & containers
Sara Lee Tunes in to kid-sized products
Bugs Bunny, Daffy Duck and the rest of the Looney Tunes cast has teamed up with Chicago-based Sara Lee in the packaging of Sara Lee Fresh Looney Tunes Jr.
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The whole world in its hands
Affecting 146 markets globally, the new redesign of Diet Coke offers more than meets the American eye.
