Davis & Associates
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Listerine strips made portable, universal
Pfizer Consumer Healthcare, Morris Plains, NJ, introduced in the United States in October ‘01 Cool Mint Listerine PocketPaks™ of tiny hinged plastic “vials.” The vials (see sidebar) contain stamp-sized oral care strips that dissolve instantly on the tongue where they kill germs on contact. A carded blister serves as the secondary package.
Nov 30th, 2001
Listerine packs strips in 'vials'
Pfizer Consumer Healthcare, Morris Plains, NJ, debuts Cool Mint Listerine PocketPaks™, tiny hinged 'vials' within a carded blister pack. The vials, which measure 1 3/4’’ x 1’’ x 1/4’’, contain paper-thin, postage stamp-sized oral care strips. The strips dissolve instantly on the tongue where they kill germs on contact.
Oct 31st, 2001
Stand-out 'PACs' win recognition
When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.
Sep 30th, 1999