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After Pandemic-Related Innovation Pauses, Smart Packaging’s Back on Track
Andrew Manly of AIPIA, the Smart Packaging Association, catches us up with all things active & intelligent packaging. He gives us a valuable lens through which to view its recent and expected future growth on the back end (hopefully) of the pandemic.
January 23, 2023
Andrew Manly, AIPIA’s communications director
Scan from a Distance, Enlarge Product Information for the Blind
Zapvision builds upon a standard QR code to enable scanning from a distance and to deliver relevant and personalized content that adapts to smartphone accessibility settings (for partially sighted or nearly blind people). PW saw a demo at AIPIA in Nov.
January 23, 2023
Stahel demonstrates Zapvision at his booth at AIPIA. The system allows a smartphone to read an on-pack QR code at a distance. For a user with sight limitation, more information becomes available on the screen—in large text or with audio—as he or she moves closer to a product on the shelf.
Coke Europe Adopts Tethered Closure, Follows EU Directive
A new tethered closure on Coca-Cola bottles makes the closure less likely to be littered, and more likely to be recycled. The Proxima tethered closure format recently won a Technology Excellence Award for Sustainability from PMMI at PACK EXPO.
January 27, 2023
Berry’s closure for Coca-Cola is based on its patented CompactFlip hinge solution. It is the first to be used in conjunction with the new lightweight 26-mm GME30.40 neck, developed by the Cetie Single-Use Plastics Group.
KM Packaging Opens Business Entity in Australia
KM Packaging established KM Packaging Services ANZ Pty Ltd in Sydney, New South Wales.
January 27, 2023
26304 Km Logo Rgb Logo
Myro’s Body Wash Concentrate Creates a ‘Magic Moment’
D2C body care brand Myro selects a squeezable aluminum tube for its body wash gel concentrate and pairs it with a durable, reusable PETG bottle, ‘Made for keeps, not the landfill.’
January 27, 2023
Says Myro CEO Greg Laptevsky, 'A lot of people are referencing a ‘magic moment’ of turning tap water into body wash—all waste-free.”
Smart Packaging Illustrates Ongoing Industrial Revolution
The AIPIA World Congress proved smart packaging holds promise for brand objectives like traceability, recyclability, consumer engagement, food waste reduction, and supply chain logistics. Can tech suppliers band together to deliver total solutions?
January 23, 2023
The AIPIA World Congress in Amsterdam was convened in person for the first time since 2019, and given the long interval since we last visited, the technology and had advanced considerably.
Bower Collective Uses Digital Passport for Circular Home Reuse/Refill Model
This D2C home care company invites consumers to scan an on-pack QR for directions, provenance info, and other engaging content. Meanwhile, logistics and performance information is gleaned at each scan, both on the filling lines and upon collection.
January 23, 2023
Bower Collective uses an on-pack QR code to provide provenance information and directions to foster consumer engagement once scanned with a smartphone in the home. Meanwhile, for Bower, logistics and performance information is gleaned at each scan, both on the filling lines and upon collection as the empty pouches are mailed back, forming a reusable, refillable, circular system.
Case-Ready Meat Continues Growth, Along With Digital Messaging
Sealed Air execs gathered at the International Production & Processing Expo in Atlanta to discuss trends in protein packaging, including sustainability, shelf life, and conveying it all to consumers.
January 26, 2023
Ippe2023 Case Ready Lead
Packaging Material Growth Expected Across Categories
U.S. packaging categories are predicted to see big material changes by 2026, including large gains in rigid plastic, flexible packaging and metal.
January 25, 2023
Rigid plastic takes up the greatest share of projected beverage packaging.
German Supermarket METRO Experiments with Dynamic Pricing
Using smart packaging to track expiration dates on fresh foods, METRO is able to reduce the price associated with a product as the expiration date approaches. Consumers expecting to eat the food immediately get a price break, while others pay full price.
January 23, 2023
As products get closer to their expiration date, prices are dropped accordingly, creating an incentive for consumers to purchase near-expiration fresh foods if they intend to consume them soon. German retailer and wholesaler METRO tested the concept with provider Wasteless and is rolling it out over more stores.
Marley Spoon Meal Kits Guarantee Freshness with Sensors
Meal kit services are often at the mercy of third-party delivery services that could mistreat fresh food and produce contents, or allow them out of temperature exclusion zones. Here's how Marley Spoon used smart packaging sensors to overcome the problem.
January 23, 2023
Consumers are invited to scan the sensor upon receipt of the meal kit to confirm freshness, giving confidence that the ingredients inside have been properly refrigerated during transit and are safe to consume, all the while feeding valuable supply chain data back to the brand owner.
D2C Brand Myro Develops ‘Waste Reducing’ Deodorant System
Plastic-neutral body care brand Myro launches a refillable/reusable deodorant packaging system, with a refill pod that uses 50% less plastic than traditional deodorant sticks.
January 24, 2023
The colors and graphics chosen for Myro’s case and refill packs are all about conveying optimism.
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