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New Zealand study determines "country of origin labeling"...

would cost up to $60 million and offer little consumer benefit.

Tasmanian potato farmers started a grassroots national campaign to have imported fruit, vegetables and nuts labelled with the country in which they were grown. Not a food safety issue, proposed labelling changes represent a pressure point for food manufacturers, which are already having profit margins squeezed tightly.

Source: Stuff.co.nz
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