Food industry not trusted for outlandish claims made in the past and communications on health benefits are unclear. Although sales of functional foods have increased by around seven percent a year between 1999 and 2004, the report, entitled Functional Foods and Drinks, concludes many consumers do not buy products containing added active ingredients that provide benefits beyond basic nutrition because they do not trust producers.
Source: NUTRA Ingredienet.com EUROPE
Source: NUTRA Ingredienet.com EUROPE