The Country Life® team partnered with The Biondo Group, Stamford, CT, to create a unique branding system for Gut Connection™, which communicates the sub-brand's compelling research-based story as well as its unique benefits. The line consists of eight varieties, each one offering a separate health solution (i.e. weight management, improved mood and mental clarity).
“Our packaging truly looks phenomenal and is well-received by Retailers who are complimentary of the brand. We were also thrilled to receive the 2019 NEXTY Editor's Choice Award at Expo West and believe our packaging was a part of this success story, " says Donna Iannucci, Chief Marketing Officer of Country Life®.
The carton is made from 18-pt SBS board that is offset printed with a UV varnish on the carton. An aqueous varnish is used on labels. Primary packaging consists of capsules in an amber glass bottle with a pressure sensitive flexo-printed label.
"We used clean graphics and bold colors to design a powerful brand block on-shelf, while also clearly differentiating products. The design also works in the online shopping environment; we created an infographic icon which quickly communicates the 'gut-to-brain connection' theme, even in thumbnail size. To capitalize on the Country Life® brand equity, we used the recognized yellow logo and ribbon across the SKU's, further unifying the system, " Charles Biondo says.