Clean Reserve, a pioneer of simple and eco-conscious fragrances, has pushed the boundaries of olfactive creations and green chemistry with the launch of its Avant Garden Collection by Clean Reserve. Avant Garden uses ingredients grown and harvested responsibly from a farm in the South of France—with an added playful twist.
“The sustainable flowers from the farm in the original Clean Reserve collection have morphed together, creating a fantastical world where two unlikely notes blend together in a lush, secret garden,” said Greta Fitz, VP Global Marketing & Product Development, Fusion Brands America, Inc. “Each fragrance comprises two unlikely notes where together they make a magical, beautiful fragrance that has never before been experienced.”
Clean Reserve is sampling the Avant Garden Collection using Aptar’s Easy Spray and Clip Card. According to Aptar, its Easy Spray sample package—available in 1.5- and 2-mL sizes—is its most widely used sampler, with a metal-free product path and a discreet dip-tube. The design of the product allows it to be attached and securely locked to a decorative clip-on card, so there is no risk of accidental priming. The design also means the Easy Spray no longer needs to be placed in the middle of the card, allowing for multiple samples on one card. Easy Spray with the clip can also be used on cards of almost any shape and in a range of materials.
The Clean Reserve Avant Garden samples were developed and filled by Beauty-Fill, a full turnkey provider of packaging and filling for beauty products, specializing in fragrance and perfume samplers.