Betta Foods, Australia's largest manufacturer of ice-cream cones and specialty confectionery products, is introducing a resealable feature on its Natural Real Fruit Flavored Liquorice AllSorts and Liquorice Bullets candy packages.
The benefit of a resealable feature is twofold," says John Roumelle, marketing manager at Betta Foods. "It serves as a visual differentiating factor at point of purchase, and it allows our brands to stand out based on the added convenience.
Betta Foods partnered with Zip-Pak (www.zippak.com) and Propac Industrial Pty Ltd. (www.propac.com) to commission a new Propac form/fill/seal AV-2.2 machine that applies Zip-Pak press-to-close zippers on polypropylene laminated film packaging for the liquorice range.
The machine packs AllSorts in 8.78-oz (250-g), 14.05-oz (400-g), and 35.27-oz (1-kg) gusseted stand-up bags and Bullets candy in 7.025-oz (200-g) and 4.05-oz (400-g) pillow pouches.
F/f/s details
With zipper application in the transverse direction, the machine allows easy changeover in less than an hour to produce either pillow packages for Bullets or quad-seal packages for AllSorts. The film is a BOPP/CPP trapped print laminate with flexographic printing in eight colors. The filled pouches are packed into corrugated shippers by hand.
According to Zip-Pak, the zipper costs about $.025 per foot; therefore, a zipper on a 6"-wide package is $.0125. By comparison, food storage bags cost between 12 and 15¢. The new resealable liquorice products sell in Australian supermarkets for 2.60 to 4.20 Australian dollars, depending on package size.