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Get Ideas From Packaging Competitions (sidebar)

Among the better sources of ideas on how to use packaging as a marketing tool are packaging competitions. Many competitions post winners on Internet sites, allowing a quick scan of good ideas with narratives that give you insights on what the judges saw as positives in packages.

Among the competitions and Internet sites are:

The DuPont Awards

Go to www.dupont.com/packaging/awards.

Flexible Packaging Association

Go to www.flexpack.org. and click on “View Winners of the 2004 Flexible Packaging Achievement Awards.” Deadline for the 2005 competition is Dec. 3, 2004, and you can get information on entering at www.flexpack.org.

Glass Packaging Institute

Go to www.gpi.org and click on “Awards.”

Institute of Packaging Professionals

Go to www.iopp.org and click on “AmeriStar Packaging Competition.”

National Association of Container Distributors

Go to www.nacd.net and click on “Awards/events” to see winners of the most recent competition.

Paperboard Packaging Council

Go to www.ppcnet.org and click on “Carton Competition.” Entries for the 2005 competition—which is limited to members—are due by Dec. 15, 2004; consumer packaged goods companies can work through member carton companies to enter.

Tube Council of North America

Go directly to www.tube.org to find winners of the 2003 competition.

See the story that goes with this sidebar: Five Packaging Tactics Deliver ‘Show Biz’ at Retail

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