- Contract Packaging
- Packaging Leaders
- Calendar of Events
Article | May 18, 2010
When is a shoe box not a shoe box?
When it's a shoe bag. PUMA's commitment to sustainability eliminates the traditional shoe box. Designed by industrial designer Yves Behar, and introduced last month at London's Design Museum, Puma's "Clever Little Bag" replaces the cardboard shoebox with a re-usable shoe bag—a 65% paper reduction that saves "water, energy and diesel consumption on the manufacturing level by more than 60% per year."
E-BOOK SPECIAL REPORT
45 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.