When is a shoe box not a shoe box?

When it's a shoe bag. PUMA's commitment to sustainability eliminates the traditional shoe box. Designed by industrial designer Yves Behar, and introduced last month at London's Design Museum, Puma's "Clever Little Bag" replaces the cardboard shoebox with a re-usable shoe bag—a 65% paper reduction that saves "water, energy and diesel consumption on the manufacturing level by more than 60% per year."

Source: Smartbrief.com