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Sweden’s Gunnar Dafgård becomes the first to use a new molded wood-pulp
tray that offers dual-ovenability and sustainability advantages.
The SilviPak tray is made from 100% virgin fiber with no recycled paper content. The material can be molded into virtually any shape or size and is then covered with a film barrier layer of choice. For its 200-g lasagna product, Dafgård chose the SilviPak 3001, a 173x120x30-mm, dual-ovenable tray coated with a barrier layer of CPET, to replace an existing paperboard tray. The secondary packaging consists of a flexible film bag.
Dafgård produces more than 30 different frozen and chilled ready meals for distribution to foodservice and retail outlets across Europe. The company plans to launch other meals in the SilviPack tray in the coming months.
An excellent insulator
“SilviPak is also stable with excellent insulation properties. This is a clear advantage for consumers, who can hold the tray without burning themselves.”
The tray is said by Wretman to be easily disposed of: “SilviPak can be recycled together with other paper products in the post-consumer waste stream. If needed, the barrier film can easily be removed and recycled together with other plastic products.”
So far, consumers’ response to the new packaging has been “very good,” Wretman adds.
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