Videos

Private Label Smackdown

Private Label Smackdown: Farm Fresh Logo Confusion
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Private Label Smackdown: Farm Fresh Logo Confusion

Pamela Long, of the design agency Little Big Brands, discusses the inconsistencies in the Whole Foods and Stew Leonard's store brands.
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Private Label Smackdown: Stage 5 of Product Intimacy
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Private Label Smackdown: Stage 5 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 5, tonight's the night.
Private Label Smackdown: Stage 4 of Product Intimacy
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Private Label Smackdown: Stage 4 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 4, speed dating.
Private Label Smackdown: Stage 3 of Product Intimacy
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Private Label Smackdown: Stage 3 of Product Intimacy

Melinda Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 3, pick up lines.
Private Label Smackdown: Stage 2 of Product Intimacy
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Private Label Smackdown: Stage 2 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 2, the glance connects.
Private Label Smackdown: Stage 1 of Product Intimacy
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Private Label Smackdown: Stage 1 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 1, across a crowded room.
Great Value: Missing the mark?
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Great Value: Missing the mark?

Pamela Long of Little Big Brands evaluates the effectiveness of Walmart’s clean, distilled design for its Great Value line of private-label products, focusing on products that include laundry sheets, cereal, and applesauce.
Private Label Smackdown: Duane Reade capitalizes on New York connection
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Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
Private Label Smackdown: Creating personality for private-label brands
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Private Label Smackdown: Creating personality for private-label brands

Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
Private Label Smackdown: New game-changing private-label beer brands
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Private Label Smackdown: New game-changing private-label beer brands

Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
Private Label Smackdown: The use of structure as a differentiator
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Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
Private Label Smackdown: Doing battle in the olive category
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Private Label Smackdown: Doing battle in the olive category

Melinda Wooten of KW Strategems looks at both regular and upscale private brands of olives and compares design cues to national brands. Packaging spans glass metal and plastic.
Private Label Smackdown: The French Connection
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Private Label Smackdown: The French Connection

Guest critic Will Burke from CB'a Brand Engine goes shopping in Paris and analyzes the design strategy for the private label brand Bio across a variety of products including nuts, flour, eggs, and crackers.

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