Private Label Smackdown

Videos

Private Label Smackdown

 Video | May 23, 2012

Private Label Smackdown: Stage 2 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 2, the glance connects.
 Video | May 16, 2012

Private Label Smackdown: Stage 1 of Product Intimacy

Melina Wooten of KW Strategems discusses the stages of intimacy as they relate to product recognition. Stage 1, across a crowded room.
 Video | April 16, 2012

Great Value: Missing the mark?

Pamela Long of Little Big Brands evaluates the effectiveness of Walmart’s clean, distilled design for its Great Value line of private-label products, focusing on products that include laundry sheets, cereal, and applesauce.
 Video | September 13, 2011

Private Label Smackdown: Duane Reade capitalizes on New York connection

Todd Maute of CBX compares New York City drugstore chain Duane Reade's new city living-themed private-label package designs with name brand items in the food and personal care categories.
Video | September 2, 2011

Private Label Smackdown: Creating personality for private-label brands

Comparing the retail shelf to a party with "varied personalities," Marcus Hewitt of Dragon Rouge advises, "Just because you're not the loud market leader in the world of brands doesn't mean you need to be a wallflower or a follower."
Video | July 25, 2011

Private Label Smackdown: New game-changing private-label beer brands

Lisa Baer of Baer Design Group says "Beer is one area where private-label may take a smack at national brands." Here she shows two new examples of private-label canned beer brands and compares their packaging against leading national labels.
Video | July 21, 2011

Private Label Smackdown: The use of structure as a differentiator

Structural designer Dean Lindsay of Chicago's Dean Lindsay Design evaluates how structure is used within private-label and national brand products such as hand lotion and laundry detergent to create a unique impression of the brand. Beyond its shape, structure also relates to how a package is manufactured, how it functions, and how it creates a perception of value, Lindsay says.
Video | July 17, 2011

Private Label Smackdown: Doing battle in the olive category

Melinda Wooten of KW Strategems looks at both regular and upscale private brands of olives and compares design cues to national brands. Packaging spans glass metal and plastic.
Video | June 23, 2011

Private Label Smackdown: The French Connection

Guest critic Will Burke from CB'a Brand Engine goes shopping in Paris and analyzes the design strategy for the private label brand Bio across a variety of products including nuts, flour, eggs, and crackers.
Video | May 17, 2011

Private Label Smackdown: Private brands that evolve beyond the copycat strategy

Rob Wallace of New York City-based strategic brand identity consultancy Wallace Church compares strategies of private vs. national brand in several product categories with a special emphasis on Target.
Video | May 9, 2011

Private-Label Smackdown: Tesco takes on name brand yogurts

Jonathan Ford of international design agency Pearlfisher with studios in New York and London takes a look at cues such as color logotype and product photography in comparing Tesco's private-label yogurt brand with a variety of national U.K. yogurt products.

 

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