Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview

Videos

Package Design Workshop Video Shorts

The editors of Packaging World and Shelf Impact! are proud to debut this new original video series. Each episode consists of a specific package design strategy, with a handful of packages that support that strategy. Leading package design experts from around the world guest-host each episode. Package Design Workshop Video Shorts is underwritten by Owens-Illinois, who has made this video series possible.

Package Design Video Shorts: Package design for wholesome, healthy foods
Video |

Package Design Video Shorts: Package design for wholesome, healthy foods

Eric Zeitoun of Dragon Rouge USA provides examples of packaging for products that represent some of the new food and beverage categories developed to address consumers’ concerns with physical and mental health.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Package Design Video Shorts: Bold branding through shape and structure
Video |

Package Design Video Shorts: Bold branding through shape and structure

Stuart Leslie, president of 4sight, Inc., looks at how package shape and structure—from a simple, cylindrical form to a bold, molded pack—can be used effectively to support a product’s brand message.
Package Design Workshop: Nostalgic packaging creates personal connection
Video |

Package Design Workshop: Nostalgic packaging creates personal connection

Rick Barrack of brand agency CBX explains how elements of nostalgia are used in package design to convey quality, build credibility, and establish trust.
Package Design Video Shorts: For brand impact, 'less is more'
Video |

Package Design Video Shorts: For brand impact, 'less is more'

Ronald deVlam, CEO and global managing partner for brand strategy and design firm Webb deVlam, examines how the concept of “less is more,” coined by architect Mies van der Rohe, can be effectively expressed in brand packaging.
Package Design Video Shorts: The package-to-Web connection
Video |

Package Design Video Shorts: The package-to-Web connection

Argo Tea, Snikiddy snacks, Ritz crackers, and Stonyfield yogurt are just some of the packages used by Mark Mitchell, Interact Packaging’s president and chief creative officer, to exhibit how brands are employing Web-based tools such as QR codes, Facebook, and Twitter to strengthen their relationship with consumers at the point of purchase and grow sales.  
Package Design Workshop Video Shorts: Elements of edgy packaging
Video |

Package Design Workshop Video Shorts: Elements of edgy packaging

What gives some package designs their edge? Is it their quirkiness? Their rule-breaking formats? Sarah Williams creative director of Beardwood & Co. attempts to answer these questions while presenting some examples of successful packages with an edge.
Package Design Workshop Video Shorts: Methods of variety segmentation
Video |

Package Design Workshop Video Shorts: Methods of variety segmentation

Ted Mininni, president of Design Force Inc., discusses the critical role that variety segmentation systems in packaging play in guiding consumers to the right products. Successful examples include the use of different package, label, and product colors, as well as the use of specific illustrations to distinguish varieties.
Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols
Video |

Package Design Workshop Video Shorts: Impact through simplicity: icons and symbols

Designers Rochelle Martyn and Lisa Simpson of Monday Collective explore how simple, well-executed icons and symbols can help a brand stand out on shelf. Examples include Honeydrop, Target's up & up, Pret, and Pom Wonderful.
Package Design Workshop Video Shorts: Contemporizing Heritage Brands
Video |

Package Design Workshop Video Shorts: Contemporizing Heritage Brands

How do you revitalize a class brand without sacrificing decades of priceless brand equity? Little Big Brands' John Nunziato looks at several recent successful examples.
Package Design Workshop Video Shorts: Multi-tier branding
Video |

Package Design Workshop Video Shorts: Multi-tier branding

David Kendall from Seattle-based Kendall Ross analyzes design strategies used in multi-tier branding -- what connotes the high end, the low end and the undifferentiated middle?
Package Design Workshop Video Shorts: Affordable Luxury
Video |

Package Design Workshop Video Shorts: Affordable Luxury

Lisa Baer of Baer Design a Chicago-based strategic branding and identity firm takes a look at "affordable luxury" where packaging can entice consumers to spend a little more as a "me" treat.

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.