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Videos

Off the Shelf Video

OFF THE SHELF: Pouches stand up and stand out
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OFF THE SHELF: Pouches stand up and stand out

On a recent trip to a Walgreen's store, Packaging World editor Anne Marie Mohan found two varieties of stand-up pouches that really caught her eye. Hear her description of Dial's Eco-Smart Refill pouch and Rolaids Antacid Softchews.
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OFF THE SHELF: P&G breakthrough with PP
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OFF THE SHELF: P&G breakthrough with PP

Procter & Gamble pushes the boundaries of injection stretch blow molding with its range of household products packaged in bottles blown from polypropylene preforms.
OFF THE SHELF: Digital printing suits organic teas
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OFF THE SHELF: Digital printing suits organic teas

Editor Pat Reynolds shows how BOPP labels printed on a digital printer are just the ticket for a line of organic teas marketed in stylish tin containers.
OFF THE SHELF: Pfizer's 4-panel wallet pack
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OFF THE SHELF: Pfizer's 4-panel wallet pack

Jim Butschli demonstrates how a new package for a prescription drug from Pfizer helps patients comply with their drug regimen.
OFF THE SHELF: Nabisco packs go flexible
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OFF THE SHELF: Nabisco packs go flexible

Pat Reynolds takes a look at how Nabisco moved from traditional bag-in-box packaging to flexible film packaging with a Terracycle twist when it introduced Wheat Thins and Ritz brands in a toasted chips format.
OFF THE SHELF: Cartoons on packs spur sales
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OFF THE SHELF: Cartoons on packs spur sales

Jim George takes a look at how sales are driven by the use of cartoon characters on packages of confectionery, salty snacks, and cookies.
OFF THE SHELF: Postage-paid toothbrush recycling
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OFF THE SHELF: Postage-paid toothbrush recycling

A Massachusetts-based company called Preserve has come up with a clever way of encouraging the recycling of toothbrushes. Jim Butschli shows how it works.
OFF THE SHELF: Spice bottle gets extended-text treatment
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OFF THE SHELF: Spice bottle gets extended-text treatment

Anne Marie Mohan describes a PET container of Club House brand seasonings from McCormick Canada that uses clever pressure-sensitive labeling to bring consumers recipes in both English and French.
OFF THE SHELF: Baby food in a unique pouch
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OFF THE SHELF: Baby food in a unique pouch

The Nest Collective puts its line of organic baby foods in a foil-based hot filled pouch that has some unique ease-of-dispensing features.
OFF THE SHELF: Arizona Rescue Water relies on packaging
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OFF THE SHELF: Arizona Rescue Water relies on packaging

Whether it's nutraceutical, vitamin-fortified, or just plain tasty and refreshing, Arizona Rescue Water uses packaging for shelf impact and differentiation. Jim Butschli reports.
OFF THE SHELF: Hand soap and pickles--2 takes on package graphics
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OFF THE SHELF: Hand soap and pickles--2 takes on package graphics

Editor Pat Reynolds takes a look at a PET container of hand soap in a pump dispenser and also at a six pack of shelf-stable pickle packs to make a few comments on sustainability and package graphics.
OFF THE SHELF: L'Oreal's cleverly functional package
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OFF THE SHELF: L'Oreal's cleverly functional package

Senior editor Anne Marie Mohan demonstrates how a skin scrubbing device becomes part of the packaging in L'Oreal's new go 360 Clean exfoliating scrub.
OFF THE SHELF: Method's 8x concentrated detergent
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OFF THE SHELF: Method's 8x concentrated detergent

Cleaning products maker Method has gone green big time by coming up with an 8x concentrated laundry detergent. Jim George delivers a few observations about the packaging of this clever product.
OFF THE SHELF: Fish packs grab attention
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OFF THE SHELF: Fish packs grab attention

Packaging World Editor Pat Reynolds responds to some unusual packages he found in the freezer case on a recent stroll through the local Jewel Supermarket.
OFF THE SHELF: McCormick tries unit-dose spices
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OFF THE SHELF: McCormick tries unit-dose spices

The well-known spice marketer McCormick & Co. offers consumers pre-measured spices in individual portions cleverly combined in a single card. Senior editor Anne Marie Mohan demonstrates this convenient new idea.

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