Videos

Off the Shelf Video

Off the Shelf Video: Brawny paper towel pack wrap supports Wounded Warriors Project
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Off the Shelf Video: Brawny paper towel pack wrap supports Wounded Warriors Project

Wrapper design features stories of veterans and QR/text codes and Web/Facebook links that enable shoppers to give back to injured service members and their families and caregivers.
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Off The Shelf: Whimsical hard cider packs tell a tale
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Off The Shelf: Whimsical hard cider packs tell a tale

Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”
OFF THE SHELF VIDEO: Pharmaceutical slider pack
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OFF THE SHELF VIDEO: Pharmaceutical slider pack

Sanofi Aventis in France uses this Slider pack for its DolipraneLib pain reliever.Produced by Burgopak, the patient-compliant pack provides consumer convenience and has earned multiple awards.
OFF THE SHELF: Beer variety pack brews multiple advantages
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OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.
Trays tout sustainability
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Trays tout sustainability

From Excelline Foods comes one MAP thermoform and one vacuum packaged thermoform, while Heinz is replacing CPET trays with a tray that includes Calcium Carbonate.
Clever meal kits capitalize on Kraft’s strengths
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Clever meal kits capitalize on Kraft’s strengths

Two new meal kits from Kraft Foods—Fresh Take and Sizzling Salads, based on the company’s cheese and salad dressing favorites, respectively—use clever, convenient package formats to make it simple for time-strapped consumers to create homemade meals quickly and easily. QR codes provide access to additional recipe ideas.
Vacuum packaging that keeps meat red
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Vacuum packaging that keeps meat red

FreshCase technology, which involves the use of sodium nitrite in the food contact layer of the film, is an award-winning way of using vacuum packaging without causing the fresh red meat to darken.
Convenience shapes packs for pizza crusts, crackers, ready meals
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Convenience shapes packs for pizza crusts, crackers, ready meals

Pat Reynolds talks about three convenience-driven packages that leaped off the shelf on a recent trip to the supermarket: Freschetta pizza crusts, Nabisco crackers, and Barilla ready meals.
OFF THE SHELF: Portion cups make cooking convenient
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OFF THE SHELF: Portion cups make cooking convenient

Anne Marie Mohan shares a cook’s new best friends: concentrated chicken stock in a mini-tub and vitamin-enhanced egg whites in 4-oz portion cups—both packaged in clever resealable paperboard packs—that add convenience to food preparation.
OFF THE SHELF - P&G pack has squeeze & sniff feature
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OFF THE SHELF - P&G pack has squeeze & sniff feature

Anne Marie Mohan describes Downy Unstopables, an in-wash scent booster packaged in a fun PET bottle that lets the consumer squeeze and sniff the scent while in the store aisle.
OFF THE SHELF - Convenience Drives Oatmeal & Shrimp Packaging
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OFF THE SHELF - Convenience Drives Oatmeal & Shrimp Packaging

Editor Pat Reynolds takes a look at how convenience considerations shape the packaging of two popular food items: instant oatmeal from Malt-O-Meal and Sau-Sea brand refrigerated shrimp cocktail.
OFF THE SHELF: Chalk-based aseptic pouch for milk
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OFF THE SHELF: Chalk-based aseptic pouch for milk

Huishan Dairy of China is the first to use this unique, chalk-based pouch for single-serve aseptic packaging format. Editor Pat Reynolds takes a look at the Air Aseptic.
Nair hair remover in an easy-open clamshell
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Nair hair remover in an easy-open clamshell

Anne Marie Mohan examines a Nair brand hair remover product from Church & Dwight whose primary package has ergonomics written all over it and whose secondary package is a clear plastic clamshell with notable easy-open features.
OFF THE SHELF: Innovative approaches to packaging tomatoes
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OFF THE SHELF: Innovative approaches to packaging tomatoes

Editor Pat Reynolds takes a look at some unusual and clever takes on tomato packaging that come from Mastronardi Produce of Canada.
OFF THE SHELF: Lip balm packaging has really changed
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OFF THE SHELF: Lip balm packaging has really changed

Anne Marie Mohan--our own little Susie Chapstick--takes a look at how many widely varying packaging formats now exist for lip balm.

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