Videos

Off the Shelf Video

Kraft deploys printed magnetics in gum carton
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Kraft deploys printed magnetics in gum carton

Kraft Foods is believed to be the first to use printed magnetics in a packaging application. The technology becomes a clever reclosure feature on Stride ID gum packaging.
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Off the Shelf: Perrigo’s infant formula tub is filled with innovation
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Off the Shelf: Perrigo’s infant formula tub is filled with innovation

Used by Walmart, Target, and other store brands, the tub enables easy opening, and more hygienic scooping of the powdered formula, as well as an anti-theft tag option.
Farm-to-fork design found in pickle and prune aisles
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Farm-to-fork design found in pickle and prune aisles

Vlastic and Sunsweet introduce new pickle and prune products, respectively, packaged to reflect the attributes of the farm-to-fork trend of farm-fresh, local, simple, and premium.
Off The Shelf: Stand-up pouch for rice delivers innovation
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Off The Shelf: Stand-up pouch for rice delivers innovation

Lundberg Family Farms recently launched a new pouch for its organic rice that employs Velcro® closure technology that allows consumers to easily open and reclose the pack without having to align zippers.
Farmland's cook-in package is a thermoform
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Farmland's cook-in package is a thermoform

Packaging World editor Pat Reynolds takes a look at a new entry in the fresh red meat category: pork tenderloin that can be cooked in a self-venting package made on a thermoform/seal system.
Innovative dispensing spout for a Heinz juice pouch
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Innovative dispensing spout for a Heinz juice pouch

Editor Pat Reynolds takes a close look at a uniquely functional dispensing spout applied to a standup aseptic pouch marketed by a Heinz division in the Netherlands.
Three packs from Tokyo Pack
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Three packs from Tokyo Pack

Editor Pat Reynolds demonstrates the world's first recloseable blister pack, a novel single-serve coffee package, and an unusual plastic container for Kikkoman soy sauce--all items he discovered while attending TokyoPack.
New minimalist approach to multi-packed snacks
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New minimalist approach to multi-packed snacks

Editor Pat Reynolds compares four supermarket offerings of single-serve salty snacks in four different multi-pack formats, including the new BalePack.
Off The Shelf: Unique dispensing spout for aseptic juice pouch
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Off The Shelf: Unique dispensing spout for aseptic juice pouch

Editor Pat Reynolds returned from Pack Expo 2012 with a fascinating dispensing spout that he demonstrates in this video.
Australian packaging editor picks top packs in Tokyo
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Australian packaging editor picks top packs in Tokyo

Lindy Hughson, managing editor PKN Packaging News (Australia), was one of the packaging journalists from the International Packaging Press Organization (IPPO) who recently joined Packaging World VP Editor Pat Reynolds at Tokyo Pack. In this video Hughson shows which packages caught her eye during an IPPO tour of an Aeon supermarket.
Off The Shelf: Sophisticated solution for portable wine packaging
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Off The Shelf: Sophisticated solution for portable wine packaging

Stacked Wines introduces a portable four-pack format for wine, where specially selected varietals are packed in a stylish, stemware-like PET container that provides up to a 14-month shelf life.
Off the Shelf Video: Truvia’s stand-up pouch with convenient pour spout
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Off the Shelf Video: Truvia’s stand-up pouch with convenient pour spout

Cargill’s Truvia uses packaging to market the natural sweetener with sugar, this time for its 1.5-lb Truvia Baking Blend stand-up pouch with a pour spout that offers easy opening and closing.
Off The Shelf Video: Vodka brand excites with programmable-LED label
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Off The Shelf Video: Vodka brand excites with programmable-LED label

Medea Spirits introduces an interactive bottle for vodka that lets consumers program messages that scroll across the label panel in bright blue, white, or pink letters.
Off the Shelf Video: Brawny paper towel pack wrap supports Wounded Warriors Project
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Off the Shelf Video: Brawny paper towel pack wrap supports Wounded Warriors Project

Wrapper design features stories of veterans and QR/text codes and Web/Facebook links that enable shoppers to give back to injured service members and their families and caregivers.
Off The Shelf: Whimsical hard cider packs tell a tale
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Off The Shelf: Whimsical hard cider packs tell a tale

Oliver Winery adds a 250-mL aluminum can to its Beanblossom Hard Cider brand, known for its humorous and lively artwork that depicts quirky characters from “Beanblossom.”

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