Videos

Off the Shelf Video

Off The Shelf: Unique windowed carton for promo pack
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Off The Shelf: Unique windowed carton for promo pack

United Pet Group needed a special folding carton for a Bonus Pack it was launching with the PetSmart chain of pet supply stores, and it got what it needed in this innovative carton solution.
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Off The Shelf: Unilever's source reduction home run
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Off The Shelf: Unilever's source reduction home run

On average, across all aerosol brands launched in Unilever's new compressed can, a 25% reduction in can weight was achieved. No wonder the can won the Diamond Award in the DuPont Awards competition.
Off The Shelf: Block-shaped bottles are learning tools
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Off The Shelf: Block-shaped bottles are learning tools

With molded-in interlocking nubs and grooves on both sides, these high-density polyethylene bottles of drinks for children become bi-lingual building blocks when they are empty.
Off The Shelf: Kid-pleaser pack made of PET
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Off The Shelf: Kid-pleaser pack made of PET

From True Drinks of Irvine, CA, comes AquaBall, a PET container decorated with a very special PETG shrink film label material that's printed on an equally special VSOP press.
Off The Shelf: New retail ice cream packs deliver out-of-home experience
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Off The Shelf: New retail ice cream packs deliver out-of-home experience

Packaging innovations in the ice cream category let consumers enjoy soft-serve ice cream complete with swirl lines and sip frosty shakes from a straw in their own homes.
Off The Shelf: Stand-up wine pouch features integral spout
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Off The Shelf: Stand-up wine pouch features integral spout

Made from a three-layer extrusion lamination, this unique pouch for wine has graphics and functionality both designed with millennials in mind.
Off The Shelf: Microwaveable pouch brings one-step simplicity
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Off The Shelf: Microwaveable pouch brings one-step simplicity

The forming web is a proprietary coextrusion and the nonforming web is a two-layer lamination of PP and a non-woven material, but the end result is remarkable convenience for the consumer.
Off The Shelf: Plastics Replace Metal for Fish
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Off The Shelf: Plastics Replace Metal for Fish

A co-injection molded container for fish has one EVOH barrier in its sidewall and gets a second one via in-mold labeling.
Off The Shelf: BOBLE CANDY BAR
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Off The Shelf: BOBLE CANDY BAR

3-D effect that defies belief: On a Mondelez candy bar wrapper, micro printing carried on a pressure-sensitive label creates an optical illusion that has to be seen to be believed.
Off the Shelf: New bottle and labels for Baileys
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Off the Shelf: New bottle and labels for Baileys

Diageo's famous Baileys cream liqueur underwent a significant redesign this past year, and now the glass bottles are much more slender while the paper labels are of the pressure-sensitive variety.
Off The Shelf: Eco-friendly paper wine bottle is a U.S. first
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Off The Shelf: Eco-friendly paper wine bottle is a U.S. first

California winery Truett-Hurst introduces a wine bottle made from a molded-pulp outer shell, with an inner film liner. The PaperBoy bottle is fully recyclable and has been designed to appeal to eco-friendly consumers looking for a lightweight, portable option to glass wine bottles.
Off The Shelf: Plantable, compostable pod holds produce seeds
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Off The Shelf: Plantable, compostable pod holds produce seeds

Scotts Miracle-Gro introduces the Gro-Ables Seed Pod, which offers consumers a foolproof way to grow their own herbs and produce from seeds. Seeds, along with fertilizer, are contained in a ‘pod’ made from compostable materials that can be planted directly in the ground and turns to compost by the following growing season.
Off the Shelf: Thelma’s Treats uses ‘Oven box’ for cookie deliveries
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Off the Shelf: Thelma’s Treats uses ‘Oven box’ for cookie deliveries

The carton is not only printed with graphics to resemble a 1950s-style oven, it also include front carton flaps that open like an oven door to allow consumers to open it and retrieve the just-baked hot cookies.
Off The Shelf: New guacamole packs make serving and snacking a cinch
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Off The Shelf: New guacamole packs make serving and snacking a cinch

Wholly Guacamole introduces a peel-and-serve tray in 8- and 16-oz sizes, and a 100-calorie cup for single-serve, on-the-go snacking of its all-natural guacamole dips.
Off the Shelf: Doritos Gamer Packs function on multiple levels
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Off the Shelf: Doritos Gamer Packs function on multiple levels

Teaming up with Microsoft to build excitement about the release of the newest Xbox gaming system, Frito-Lay comes up with a one-of-a-kind limited edition package

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