Videos

Off the Shelf Video

Off The Shelf: Block-shaped bottles are learning tools
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Off The Shelf: Block-shaped bottles are learning tools

With molded-in interlocking nubs and grooves on both sides, these high-density polyethylene bottles of drinks for children become bi-lingual building blocks when they are empty.
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Off The Shelf: Kid-pleaser pack made of PET
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Off The Shelf: Kid-pleaser pack made of PET

From True Drinks of Irvine, CA, comes AquaBall, a PET container decorated with a very special PETG shrink film label material that's printed on an equally special VSOP press.
Off The Shelf: New retail ice cream packs deliver out-of-home experience
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Off The Shelf: New retail ice cream packs deliver out-of-home experience

Packaging innovations in the ice cream category let consumers enjoy soft-serve ice cream complete with swirl lines and sip frosty shakes from a straw in their own homes.
Off The Shelf: Stand-up wine pouch features integral spout
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Off The Shelf: Stand-up wine pouch features integral spout

Made from a three-layer extrusion lamination, this unique pouch for wine has graphics and functionality both designed with millennials in mind.
Off The Shelf: Microwaveable pouch brings one-step simplicity
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Off The Shelf: Microwaveable pouch brings one-step simplicity

The forming web is a proprietary coextrusion and the nonforming web is a two-layer lamination of PP and a non-woven material, but the end result is remarkable convenience for the consumer.
Off The Shelf: Plastics Replace Metal for Fish
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Off The Shelf: Plastics Replace Metal for Fish

A co-injection molded container for fish has one EVOH barrier in its sidewall and gets a second one via in-mold labeling.
Off The Shelf: BOBLE CANDY BAR
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Off The Shelf: BOBLE CANDY BAR

3-D effect that defies belief: On a Mondelez candy bar wrapper, micro printing carried on a pressure-sensitive label creates an optical illusion that has to be seen to be believed.
Off the Shelf: New bottle and labels for Baileys
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Off the Shelf: New bottle and labels for Baileys

Diageo's famous Baileys cream liqueur underwent a significant redesign this past year, and now the glass bottles are much more slender while the paper labels are of the pressure-sensitive variety.
Off The Shelf: Eco-friendly paper wine bottle is a U.S. first
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Off The Shelf: Eco-friendly paper wine bottle is a U.S. first

California winery Truett-Hurst introduces a wine bottle made from a molded-pulp outer shell, with an inner film liner. The PaperBoy bottle is fully recyclable and has been designed to appeal to eco-friendly consumers looking for a lightweight, portable option to glass wine bottles.
Off The Shelf: Plantable, compostable pod holds produce seeds
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Off The Shelf: Plantable, compostable pod holds produce seeds

Scotts Miracle-Gro introduces the Gro-Ables Seed Pod, which offers consumers a foolproof way to grow their own herbs and produce from seeds. Seeds, along with fertilizer, are contained in a ‘pod’ made from compostable materials that can be planted directly in the ground and turns to compost by the following growing season.
Off the Shelf: Thelma’s Treats uses ‘Oven box’ for cookie deliveries
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Off the Shelf: Thelma’s Treats uses ‘Oven box’ for cookie deliveries

The carton is not only printed with graphics to resemble a 1950s-style oven, it also include front carton flaps that open like an oven door to allow consumers to open it and retrieve the just-baked hot cookies.
Off The Shelf: New guacamole packs make serving and snacking a cinch
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Off The Shelf: New guacamole packs make serving and snacking a cinch

Wholly Guacamole introduces a peel-and-serve tray in 8- and 16-oz sizes, and a 100-calorie cup for single-serve, on-the-go snacking of its all-natural guacamole dips.
Off the Shelf: Doritos Gamer Packs function on multiple levels
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Off the Shelf: Doritos Gamer Packs function on multiple levels

Teaming up with Microsoft to build excitement about the release of the newest Xbox gaming system, Frito-Lay comes up with a one-of-a-kind limited edition package
Microwave shielding for ready meals
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Microwave shielding for ready meals

Conagra's Bertolli brand Rustico Bakes line of frozen ready meals have unique microwave shielding technology that keeps the edges and corners of the meal from overcooking and makes sure the center of the meal is hot.
Off The Shelf: Aseptically packaged tomatoes are packing particulates
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Off The Shelf: Aseptically packaged tomatoes are packing particulates

Herzel Canning Co. & Farms is aseptically packaging cut tomatoes in 26.46-oz cartons. The firm is believed to be the first to commercialize such a package with particulates.

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