A recent trip to Taiwan yields a number of unique packaging formats designed with convenience at the forefront—a key consumer requirement in this country that boasts more than 5,000 7-Eleven franchises.
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When Traina Foods launched a premium ketchup made from sun-dried tomatoes, the innovative company decorated its HDPE bottle with a gorgeous full-body shrink sleeve label to set its product apart from the "sea of red."
California winery Truett-Hurst introduces a wine bottle made from a molded-pulp outer shell, with an inner film liner. The PaperBoy bottle is fully recyclable and has been designed to appeal to eco-friendly consumers looking for a lightweight, portable option to glass wine bottles.
Scotts Miracle-Gro introduces the Gro-Ables Seed Pod, which offers consumers a foolproof way to grow their own herbs and produce from seeds. Seeds, along with fertilizer, are contained in a ‘pod’ made from compostable materials that can be planted directly in the ground and turns to compost by the following growing season.