When Traina Foods launched a premium ketchup made from sun-dried tomatoes, the innovative company decorated its HDPE bottle with a gorgeous full-body shrink sleeve label to set its product apart from the "sea of red."
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California winery Truett-Hurst introduces a wine bottle made from a molded-pulp outer shell, with an inner film liner. The PaperBoy bottle is fully recyclable and has been designed to appeal to eco-friendly consumers looking for a lightweight, portable option to glass wine bottles.
Scotts Miracle-Gro introduces the Gro-Ables Seed Pod, which offers consumers a foolproof way to grow their own herbs and produce from seeds. Seeds, along with fertilizer, are contained in a ‘pod’ made from compostable materials that can be planted directly in the ground and turns to compost by the following growing season.
The carton is not only printed with graphics to resemble a 1950s-style oven, it also include front carton flaps that open like an oven door to allow consumers to open it and retrieve the just-baked hot cookies.