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The Beverage Roundtable

Welcome to the Beverage Roundtable, where the experts go shopping, then meet-up for a live video discussion of the packages they chose.

For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.

Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.

Beverage Roundtable: Sell it with structure
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Beverage Roundtable: Sell it with structure

Marcus Hewitt of Dragon Rouge and Will Burke of CB'a Brand Engine, Lisa Baer of Baer Design Group and Rob Wallace of Wallace Church help us recap the structural innovations of some Beverage Roundtable favorites.
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Beverage Roundtable: Package designs that elevate mainstream products
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Beverage Roundtable: Package designs that elevate mainstream products

How do you sell a mainstream product with better-than-mainstream design? Experts Rick Barrack, Will Burke and David Padula went shopping for the answer. Here's what they found...
Beverage Roundtable: When (not) to use color
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Beverage Roundtable: When (not) to use color

Some products look great with a 'circus of color.' Others, not so much. Learn the ins & outs from Guest Critics Marcus Hewitt, Rob Wallace and Vyto Bendoraitis...
Beverage Roundtable: It's good for you!
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Beverage Roundtable: It's good for you!

Watch three designer Guest Critics review three packages that promote healthy product attributes. Then scroll down for designer and product details and the comment thread.
Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer
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Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beer

After shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
Beverage Roundtable: Craft beermania!
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Beverage Roundtable: Craft beermania!

What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
Beverage Roundtable: Hold your liquor!
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Beverage Roundtable: Hold your liquor!

Will the Skinny Girl fade away? Is Absolut a victim of its own success? And what about the cap on that high-touch bottle of Oronoco Rum? They're all great, but if you designed them, would you change anything? Watch, then join the conversation in the comments thread below.

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