Article |

Welch's redesigns to compete with U.K. in-store brands...

Redesign replaces the packaging's fruit illustrations with photography.
Print Reprint
FILED IN:  Venue  > Private label
     
 Created by Wren & Rowe, this is the brand's first overhaul since launching in the UK in 2002. New flavors are in development as well. Ed. Note--Article does not specify which in store brands Welch's is competing with, but this certainly says a lot about the sophistication of private label packaging in the U.K.

Source: Brand Republic

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.