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Article | June 4, 2009
Shifting habits of British shoppers. . .
The most recent news about consumers in the UK confirms what most thought: shoppers are committed to sticking with the habits they've adopted since the economic downturn. In fact, 75% of shoppers polled say they will continue the new habits. A recent study showed that 66% of shoppers say that they have seen an improvement in the quality of private-label products, but brands with a "strong heritage" continue to do well because they are perceived to have reliable quality—and benefit from customer loyalty. Food and drink manufacturers are changing their habits too: 45% are emphasizing price and value in their advertising; 47% are making the most of brand loyalty; 43% have INCREASED promotional activity; and 42% have changed packaging—particularly size—in response to consumer trends.Source: www.kamcity.com
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